Before the Hashtags: How Parthip Thyagarajan Built WeddingSutra

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Before the Hashtags: How Parthip Thyagarajan Built WeddingSutra

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Before the Hashtags: How Parthip Thyagarajan Built WeddingSutra

Long before Instagram dictated bridal aesthetics and viral hashtags defined the wedding lexicon, Parthip Thyagarajan was already imagining a digital future for India’s most extravagant industry. In 2000, when wedding planning was largely an offline affair, Thyagarajan launched WeddingSutra.com – a digital-first wedding platform created to give couples access to ideas, information and inspiration in Read More

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Is Perfect Skin Finally Out? Dr Jaishree Sharad on the New Skincare Rules

The biggest life changes often come through unexpected choices. For Dr Jaishree Sharad, becoming a dermatologist was never part of the plan. In her early years, she had her sights set on becoming a paediatrician or a surgeon. Dermatology came into the picture almost as a last resort. What began as an unlikely turn in Read More

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Prastuti Designs’ Anshul Gupta On The Art of Taking Time

In an age of instant gratification, there is something quietly radical about choosing to take your time. A saree that takes hours of hand embroidery, a textile woven over generations, a motif patiently built one stitch at a time: these are not simply beautiful objects. They are reminders of a slower way of making, and Read More

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Worth the Shot: How Sheldon Santos Finds the Photograph Beyond the Frame

Somewhere between the photograph you planned and the one you actually get is usually where the magic happens. For Sheldon Santos, that is where things get interesting. The lights can be set, the styling done, the pose worked out, and then someone turns their face, moves differently or does something completely unplanned. Instead of correcting Read More

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First Look Prologue: The Art of Gathering

First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition brought together leaders across fashion, beauty, craft, design, hospitality and weddings to examine how contemporary India celebrates, gathers, preserves tradition and reimagines the rituals that bring us together. As Read More

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The First Chapter of PROLOGUE

On the evening of July 26, First Look hosted the first edition of PROLOGUE: to Celebrations at Pernia’s Pop-Up Studio’s heritage location at Ismail building in Mumbai. Situated in the heart of the city, the historic architecture of the property brought together industry leaders across beauty, fashion, skincare, jewellery and wedding.  As visionaries, designers, and Read More

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An Ongoing Conversation with Art ft. Deepak Shinde

We often think of art as a way of capturing a moment. But for artists who spend decades making it, the process is also about accumulation – of images, memories, places and questions that refuse to disappear. A subject encountered early in life can return years later carrying an entirely different meaning. Perhaps that is Read More

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Reimagining a Legacy, One Jewel at a Time ft. Yashovardhan Sharma

With four generations of carpet-making woven into his family history, Yashovardhan Sharma grew up in Jaipur determined to forge a path of his own.  To a teenager eager for personal expression, the family carpet business didn’t feel like an artistic playground; it was just the background noise of shipping paperwork, payment tracking, and container loads Read More

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First Look Prologue : The New Rituals of Getting Ready

First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition gathered leaders across fashion, beauty, craft, design, hospitality, and weddings to examine how contemporary India dresses, gets together, preserves tradition and reimagines the art of celebration.  As the evening Read More

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Rohit Gandhi + Rahul Khanna Bring Noir Botanica to Mumbai’s Galeries Lafayette

As evening settled over Mumbai on 20th August, Galeries Lafayette was transformed into something far removed from its usual retail rhythm. The space took on the intimacy of a dimly lit Parisian salon, with jazz, movement and theatrical touches setting the mood for Rohit Gandhi + Rahul Khanna’s presentation of Noir Botanica. Rather than a Read More

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First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition brought together leaders across fashion, beauty, craft, design, hospitality and weddings to examine how contemporary India celebrates, gathers, preserves tradition and reimagines the rituals that bring us together. As Read More

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On the evening of July 26, First Look hosted the first edition of PROLOGUE: to Celebrations at Pernia’s Pop-Up Studio’s heritage location at Ismail building in Mumbai. Situated in the heart of the city, the historic architecture of the property brought together industry leaders across beauty, fashion, skincare, jewellery and wedding.  As visionaries, designers, and Read More

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We often think of art as a way of capturing a moment. But for artists who spend decades making it, the process is also about accumulation – of images, memories, places and questions that refuse to disappear. A subject encountered early in life can return years later carrying an entirely different meaning. Perhaps that is Read More

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