fashion
Before the Hashtags: How Parthip Thyagarajan Built WeddingSutra
Long before Instagram dictated bridal aesthetics and viral hashtags defined the wedding lexicon, Parthip Thyagarajan was already imagining a digital future for India’s most extravagant industry. In 2000, when wedding planning was largely an offline affair, Thyagarajan launched WeddingSutra.com – a digital-first wedding platform created to give couples access to ideas, information and inspiration in Read More
CONTINUE READINGPrastuti Designs’ Anshul Gupta On The Art of Taking Time
In an age of instant gratification, there is something quietly radical about choosing to take your time. A saree that takes hours of hand embroidery, a textile woven over generations, a motif patiently built one stitch at a time: these are not simply beautiful objects. They are reminders of a slower way of making, and Read More
CONTINUE READINGWorth the Shot: How Sheldon Santos Finds the Photograph Beyond the Frame
Somewhere between the photograph you planned and the one you actually get is usually where the magic happens. For Sheldon Santos, that is where things get interesting. The lights can be set, the styling done, the pose worked out, and then someone turns their face, moves differently or does something completely unplanned. Instead of correcting Read More
CONTINUE READINGFirst Look Prologue: The Art of Gathering
First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition brought together leaders across fashion, beauty, craft, design, hospitality and weddings to examine how contemporary India celebrates, gathers, preserves tradition and reimagines the rituals that bring us together. As Read More
CONTINUE READINGThe First Chapter of PROLOGUE
On the evening of July 26, First Look hosted the first edition of PROLOGUE: to Celebrations at Pernia’s Pop-Up Studio’s heritage location at Ismail building in Mumbai. Situated in the heart of the city, the historic architecture of the property brought together industry leaders across beauty, fashion, skincare, jewellery and wedding. As visionaries, designers, and Read More
CONTINUE READINGReimagining a Legacy, One Jewel at a Time ft. Yashovardhan Sharma
With four generations of carpet-making woven into his family history, Yashovardhan Sharma grew up in Jaipur determined to forge a path of his own. To a teenager eager for personal expression, the family carpet business didn’t feel like an artistic playground; it was just the background noise of shipping paperwork, payment tracking, and container loads Read More
CONTINUE READINGFirst Look Prologue : The New Rituals of Getting Ready
First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition gathered leaders across fashion, beauty, craft, design, hospitality, and weddings to examine how contemporary India dresses, gets together, preserves tradition and reimagines the art of celebration. As the evening Read More
CONTINUE READINGRohit Gandhi + Rahul Khanna Bring Noir Botanica to Mumbai’s Galeries Lafayette
As evening settled over Mumbai on 20th August, Galeries Lafayette was transformed into something far removed from its usual retail rhythm. The space took on the intimacy of a dimly lit Parisian salon, with jazz, movement and theatrical touches setting the mood for Rohit Gandhi + Rahul Khanna’s presentation of Noir Botanica. Rather than a Read More
CONTINUE READINGSabyasachi x The Met: Where Indian Craft Meets the Art of the World
Some collaborations do more than bring two names together; they create a dialogue between two distinct worlds.The Metropolitan Museum of Art and Sabyasachi’s newly announced multi-year collaboration is a compelling example. Bringing together one of the world’s most significant cultural institutions and one of India’s most recognisable luxury houses, the partnership opens up an expansive Read More
CONTINUE READINGArt of Angles
Against a canvas of light, shadow, and stone, this editorial celebrates Indian menswear through the lens of modern architecture.
CONTINUE READINGNot Your Grandmother’s Textile
Indian textiles carry a strange intimacy, although most of us only recognise it much later, usually while emptying an old wardrobe. In India, clothes rarely exist as just clothes. They collect stories, absorb people and memory, and become records of lives lived. That relationship has shaped the way we speak about craft for generations. We Read More
CONTINUE READINGEkaya, Beyond Preservation
Preservation is second nature to a lot of people, especially us Indians. It’s engraved in the way the country remembers – through food, textiles, craftsmanship, rituals, and even art. It reveals itself through recipes passed down without measurement, heirlooms folded into cupboards for generations, rituals repeated instinctively, and crafts carried forward through the memory of Read More
CONTINUE READING