Author: FIRST LOOK

A Cultural Icon from Andhra Pradesh: Nivi Drape

FIRST LOOK

December 17, 2024

Andhra Pradesh, renowned for its vibrant culture and storied traditions, holds the saree in high regard as a cherished symbol of identity and artistry. Among the many ways sarees are draped across India, the Nivi saree draping stands out as the quintessential Andhra Pradesh saree draping style. From festive celebrations to everyday wear, this style Read More

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Draped in Legacy: Gujarat’s Influential Seedha Pallu Style

FIRST LOOK

December 16, 2024

Gujarat – a land where every corner bursts with vibrant festivals, delectable cuisine, and a heritage rich in colour and culture. And at the heart of this heritage? The saree. But not just any saree – the Gujarati style saree, known for its exquisite Seedha Pallu draping technique, is a symbol of grace, tradition, and Read More

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The Queenly Drape of Maharashtra: Nauvari Saree

FIRST LOOK

December 14, 2024

Maharashtra’s vibrant cultural tapestry is beautifully expressed through its cherished traditions and attire. At the heart of this heritage lies the Nauvari saree, translating to “nine yards” in Marathi. The Nauvari saree holds profound cultural significance as a piece of wearable history. For centuries, it has been a central part of Maharashtrian identity, representing the Read More

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Portrayal of Royalty: Uttar Pradesh’s Banarasi Saree

FIRST LOOK

December 12, 2024

In India, the saree is a canvas of cultural expression, an emblem of history, and a beloved art form. Nowhere is this truer than in Uttar Pradesh, where the saree carries a weight of history as heavy as the fabric itself. Within the folds lies an unbroken lineage connecting women from all walks of life Read More

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The Sartorial Legacy of Bengal: Aatpoure Saree

FIRST LOOK

December 10, 2024

The saree is woven into the very cultural fabric of India, but nowhere is its significance more pronounced than in West Bengal. Here, the saree is not merely an outfit – it’s an embodiment of heritage, a symbol of grace and strength, and a statement of identity. At the heart of Bengal’s saree culture is Read More

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7 Bridal Saree Draping Styles Every Bride Must Know

FIRST LOOK

December 3, 2024

When it comes to weddings, the saree is an iconic, timeless garment that has stood the test of time. Revered for its elegance, grace, and rich cultural heritage, the saree has evolved to meet the modern bride’s needs while maintaining its classic allure. As every bride strives to create a look that reflects her personality Read More

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Saree Draping Styles That Speak of Tradition

FIRST LOOK

December 2, 2024

The saree – a seemingly simple piece of cloth that unfurls into sheer elegance and grace – has long held a place of pride in Indian fashion. Embodying the soul of India’s sartorial diversity, draping a saree is an art form honed over generations and nuanced by the unique cultural tapestry of each region. From Read More

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Luxe Couture Trails Around the World

FIRST LOOK

August 13, 2024

A curation of 15 destinations that combine a sensory mix of a luxury brand experience and stunning locales to inspire the Insta-loving traveller in you. Travel for some is about vengeance, and this time it’s back with vanity. If you are a traveller who loves couture and culture equally, this exclusive and extravagant list of Read More

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Six Yards by Madhuri Dixit

The timeless screen icon, Madhuri Dixit has defined stardom in Hindi cinema on her own terms. Here, the diva breaks down some of her style secrets and sari love. Mohini, Mohini … Anyone who has followed the iconic hits of Hindi cinema would know about this foot-tapping chartbuster from Tezaab, as it introduced the world Read More

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Shining Young

In conversation with Akanksha Arora, CEO, Tribe Amrapali, on the story behind the Kalai collection. Tribe Amrapali presents an exclusive collection of gold-plated silver jewellery inspired by the classic Thanjavur paintings-also known as Tanjore painting-and temple architecture of South India. Well-known for making silver, gold-plated silver and fashion jewellery for the contemporary generation, Tribe Amrapali Read More

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Sari & the Sisterhood of Sass

An update on the six-yard innovations that are ruling the popularity charts this season, redefining the sari sentiment for millennials and Gen Z. Every desi fashion enthusiast owns a massive collection of saris. Saris continue to remain a wardrobe staple that has witnessed an evolution of styles and silhouettes and, of course, a shift in Read More

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Luxury, Lehenga and Love: Celebrating Couture in India

Sparkling with edgy details, Falguni Shane Peacock creations continue to push the bar while keeping traditions alive for the Indian consumer. The global luxury market is witnessing the return of the luxury consumer-marked by a type of splurge or revenge shopping. Experts say that these consumers are driven by the urge to make up for Read More

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