Author: FIRST LOOK

Next-Gen Designers from Pearl Academy Define the Future of Fashion with AI and Human Intelligence at Lakme Fashion Week

A new generation of designers from Pearl Academy defines how AI and human creativity are currently shaping a new fashion language  India, 23rd March 2026: Students from Pearl Academy presented at Lakmé Fashion Week, reflecting the transformation underway in the creative industries, where designers are increasingly collaborating with Artificial Intelligence as co-creators. Presented under First Read More

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AK|OK Anamika Khanna Closed Day 1 at Lakmē Fashion Week X FDCI With A Striking Runway Show

The designer’s latest collection explored fluid silhouettes, versatile separates and a refined palette that balanced ease with statement dressing. Mumbai, March 23rd, 2026: Celebrated designer Anamika Khanna showcased at Lakmē Fashion Week in partnership with the Fashion Design Council of India (FDCI) with her label AK|OK. With the opening night showcase. Khanna set the tone Read More

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360 One X Aisha Rao Presented their Spring Summer 2026 Collection ‘Inter-Hana’ at Lakmē Fashion Week x FDCI

Inspired by the abstract floral language of Japanese artist Fumi Imamura, the collection explores a dialogue between Japanese minimalism and Indian craft.  Mumbai, 23rd March 2026: 360 ONE presented designer Aisha Rao’s Spring Summer 2026 collection Inter-Hana at Lakmē Fashion Week x FDCI. Known for her distinctive approach to craft and surface design, the Hyderabad-based Read More

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Indian Heritage, Reimagined: Indriya, Aditya Birla Jewellery presents ‘Orizon’ with Amit Aggarwal at Lakmē Fashion Week X FDCI

The showcase brought sculptural fashion and luminous Polki jewellery together in a contemporary articulation of heritage. Mumbai, 23rd March 2026: Indriya, Aditya Birla Jewellery, in collaboration with designer Amit Aggarwal, unveiled its latest collection, ‘Orizon’, at Lakme Fashion Week on 21st March. Indriya paid homage to India’s cultural heritage through polki and diamond, submitting a Read More

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Inside Gaurav Gupta’s First-Ever Menswear Flagship Store

FIRST LOOK

January 20, 2026

Gaurav Gupta marks a defining milestone for the house with the launch of its first-ever dedicated menswear flagship boutique at DLF Emporio, New Delhi. Spanning approximately 2,300 sq. ft., the store represents a long-term commitment to menswear as a core pillar of the brand, offering the Gaurav Gupta Man a permanent architectural home for the Read More

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Art of Mastering Minimalism Ft. Amit Arora

For over two decades, Amit Arora has quietly reshaped the language of menswear. His design philosophy has evolved in tandem with the changing tastes of the modern Indian man. The new-age groom, he notes, wants more than nostalgia – a challenge that demands both creativity and restraint. Arora embraces this evolution, marrying cutting-edge elements with Read More

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8 Mithila Palkar Saree Looks to Inspire Your Summer Wedding Wardrobe

A quick scroll through Mithila Palkar’s Instagram is enough to showcase her love for traditional sarees. Palkar’s grace combined with a stunning six-yard drape is a match made in heaven that we can’t get enough of.  With the summer wedding season approaching, we’ve rounded up 8 of her most stunning saree looks to inspire your Read More

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A New Dawn for Luxury Fashion: Pernia’s Pop-Up Shop Prepares To Launch Its Most Spectacular Store in Fort

FIRST LOOK

February 28, 2025

February 28, 2025, Mumbai, IN: Pernia’s Pop-Up Shop is all set to open its latest store at the heritage Ismail Building at Fort, Mumbai. Spanning an impressive 59,350 sq. ft., the new studio will house handpicked curations from India’s most prominent designers. The 119-year-old Edwardian Neo-Classical structure will become India’s largest multi-designer retail store, offering Read More

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Sea, Shore & Style

A poetic interplay of wedding couture and the boundless beauty of a seaside escape. Flip through the pages of Sea, Shore & Style – where high fashion meets the romance of a horizon kissed by the waves. In a world where modern men and women embrace individuality, their fashion choices reflect a desire for both Read More

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Beginner’s Guide to Lehenga Saree Draping

For centuries, the saree has been synonymous with timeless beauty, and the lehenga with grandeur. But what happens when you merge the elegance of a saree with the playful flair of a lehenga? Enter the lehenga saree draping styles – a fusion trend that combines the charm of both silhouettes into a single, fashion-forward ensemble. Read More

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The Unique Coorgi Saree Drape of Karnataka

FIRST LOOK

December 31, 2024

Amidst the verdant landscapes of Karnataka, a rich cultural tapestry unfurls, woven with threads of tradition, history, and identity. At the heart of this legacy lies the saree – a garment that transcends time and geography, epitomising grace and heritage. Among Karnataka’s many saree draping styles, the Coorgi drape holds a unique charm, reflecting the Read More

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A Rich Tapestry of Assamese Identity: Mekhela Chador

FIRST LOOK

December 30, 2024

The saree holds a profound place in Assam’s cultural heart, embodying the state’s spirit and heritage through its unique style of draping. Assam’s saree draping technique, especially seen in the traditional Mekhela Chador, is a story wrapped in cloth, threading through centuries of history and heritage. For Assamese women, the drape is almost a rite Read More

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