February 28, 2025, Mumbai, IN: Pernia’s Pop-Up Shop is all set to open its latest store at the heritage Ismail Building at Fort, Mumbai. Spanning an impressive 59,350 sq. ft., the new studio will house handpicked curations from India’s most prominent designers. The 119-year-old Edwardian Neo-Classical structure will become India’s largest multi-designer retail store, offering an immersive, exclusive, and luxurious shopping experience.

Purple Style Labs (PSL), the parent company of Pernia’s Pop-Up Shop, was founded in 2015 by Abhishek Agarwal with the vision of building India’s largest luxury fashion house. Pernia’s Pop-Up Shop is one of the country’s most premier multi-designer destinations for bridal and occasion-wear, offering an exceptional curation of luxury womenswear, menswear, and jewellery. Since the acquisition of Pernia’s Pop-Up Shop in 2018, PSL has established 15+ experience studios across prominent cities like Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Chennai, and Ahmedabad, as well as an international store in Mayfair, London. 

“Opening Pernia’s Pop-Up Studio at the historic Ismail Building marks a milestone in PSL’s journey to become one of India’s largest and most influential fashion powerhouses. In the last two fiscal years, we have embarked on a remarkable expansion journey, including an iconic new address in Mehrauli, New Delhi (erstwhile Indian Handicrafts Emporium), our Hyderabad store spanning approximately 25,000 sq. ft. at Banjara Hills, followed by the opening of our studios in Chennai, Surat, and Indore, further cementing our presence across the country” says Abhishek Agarwal.

The iconic Ismail Building, situated at the plush locale of South Mumbai, has been leased for a term of 5 years for an aggregate rent of about INR 200 crores. Abhishek Agarwal also adds, “With this monumental store, we are reinforcing our commitment to giving a prestigious location to Indian designers for exhibiting coveted collections. Our aim is to offer a world-class shopping experience that seamlessly integrates luxury retail and heritage craftsmanship.” 

Since the acquisition, PSL has propelled Pernia’s Pop-Up Shop’s business to unprecedented heights, scaling it over 100x and establishing it as one of India’s largest omnichannel luxury fashion platforms in this segment. This move sets the stage for PSL’s next lap of exponential growth.