Saree Story: The comeback of the cultural icon

A symbol of traditional craftsmanship and a reflection of unique weaves from different states, sarees have long been a national pride. The word “Sari” is derived from a Sanskrit term that means “strip of cloth.” When tracing its history, the wardrobe hero is believed to have been introduced during the Indus Valley Civilization. Women and men have long been wrapping themselves in silk, cotton, or linen drapes. 

From centuries ago in Indian mythology to now on fashion runways, the saree has endured numerous modifications and aced multiple eras.

The Saree Story

Weaving traditional craft with current trends and evolving with time, the sartorial select has maintained its popularity.  Benefiting to its fluidity, it holds a feminine edge with a hint of sensuality. Donned and valued by people from all walks of life, sarees are seen everywhere, from celluloid to celebrations. 

Indispensable and integral to Indian culture, a bridal look in saree has been the go-to for brides since time immemorable. They are worn on the big day across most states in the subcontinent and are crafted & draped differently based on the region. Inked in decadent hues of red, maroon, and magenta, amongst others, the timeless silhouette is fashionably functional and an opulent statement-maker.

Bridal sarees were quintessentially embellished with zari threadwork, brocades, and centuries-old techniques, adding to their regal appearance. Predominantly drenched in red, however, not limited to the rich hue, the six to nine-yard wonder makes for a majestic monumental look. Paired with a blouse of the same or contrasting shade, the saree held sentimental values and cultural significance in itself, making for a treasured heirloom for many.

A Shift in Preference

The cultural icon saw a slight plunge in popularity amongst modern brides as they reached for extravagant lehengas for momentous occasions. Grand celebrations called for larger-than-life styles. As people favoured supercollosal weddings, there was a heightened demand for attires that would make a magnificent statement. 

Apart from this, brides preferred experimental styles over the heritage handloom because of its modernized cuts and designs, which immediately became an instant hit with millennials.

The Comeback of the Cultural Icon

Following the pandemic, we’ve seen the world make more conscious lifestyle and fashion decisions. Pre-pandemic bridal trends have taken a backseat and been replaced by others that are more efficient and personal. This eventually led to weddings becoming an intimate affair rather than a grand gala, whether by choice or force. This shift in the scale of celebrations influenced brides’ decisions when it came to selecting outfits for the special occasion.

With western trends seeping into the Indian classic, modern-day sarees are now at par with D-day lehengas. Present-day brides are also seen sporting a bridal look in saree for their nuptials. Now that the silhouette is regaining its popularity as the big-day attire, brides have the option to re-wear their blouses, dupattas, or the saree itself for a new look- making it a sustainable choice.

Celebrities’ Nod Of Approval

In recent times, we’ve also witnessed celluloid’s most-adored and ever-stylish divas like Alia Bhatt, Dia Mirza, Patralekaa, Nayanthara, Yami Gautam, and Rhea Kapoor, amongst others laying fashion inspiration for new-age brides-to-be by opting a bridal look in saree as their garb of choice. Moving away from over-the-top silhouettes that cannot be worn again, modern-day brides are again opting for heirloom sarees or a contemporary rendition of the classic that can be restyled as per the occasion. 

Today, hybrid sarees act as modern heirlooms that will be cherished for a lifetime and passed down for generations. From pre-draped to gown sarees to the ever-prevalent heritage drapes, you’ll find a multitude of bookmark-worthy and sought-after drapes. Let’s take a look at a few stunning selects from Six Yards by Madhuri Dixit, our latest collaboration with the Bollywood icon, that are sure to fit into your trousseau!


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