Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable since they’re made using polyester for cheaper price rates leading to the dumpsters filling up at an unbelievably fast rate.
To battle this astoundingly alarming issue, the industry has tilted its path towards sustainable fashion and using sustainable fabrics. Sustainable fashion is using organic and biodegradable fibres and fabrics to create garments. These garments are recyclable and reusable and overall, good for the environment. The sustainable economy is based on two elements, the producer and the consumer. The producer creates garments using organic fabrics such as cotton, linen and wool with organic dyes and materials. The consumer goes ahead and purchases these garments and has a duty of disposing it sustainably.
Take a look at these sustainable clothing brands at Pernia’s Pop-Up Shop and switch over to the green side!
Doodlage:
Doodlage is a sustainable label that looks at redesigning, reconstructing and recycling second hand garments and industry waste. Their approach is not only to make something beautiful but also something that has a good story hence none of their products are the same, they each tell their own story and are reinvented to give a second life.
Take a look at Doodlage to shop laidback western clothing.
Doodlage 
Doodlage 
Doodlage
Silkwaves:
Silkwaves is a contemporary and progressive design house founded in 2000 and it uses the age old practice of silk printing, dyeing and manufacturing.
Take a look at Silkwaves to shop Indian and fusion wear.
Silkwaves 
Silkwaves 
Silkwaves
The Grey Heron:
The Grey Heron is an organic brand founded in 2016. They heavily focus on their approach of ‘less is more’ and high quality clothing with high craftsmanship.
The Grey Heron features formal and casual workwear.
The Grey Heron 
The Grey Heron 
The Grey Heron
Irabira:
Irabira is an effortless and chic, organic brand that incorporates handmade clothing for all their products. They look forward to promote Indian handlooms and weavers along with cotton, linen and sustainable fabrics.
Irabira adds a pop of colour to sustainable clothing and mainly deals with dresses and tunics.
Irabira 
Irabira 
Irabira
As much as we love fashion, we also need to love our environment and as of now sustainable fashion is the best solution we have, it takes you back to your roots with comfortable fabrics and earthy colours. And there’s nothing better we love than green clothing!
Article by Mehek Khanna