According to McCrindle, Gen Z is the largest generation ever. It comprises almost 2 billion people, which is approximately 30% of the world’s population. For the next two decades, it would be their spending patterns and lifestyle driving production and inspiration of the couturiers.
Gen Z’s take on couture
Couture and Gen Z seemed like an unlikely pairing a few years ago. But, the young generation seduced by couture creations could be courtesy to their admiration of pop culture extravaganzas.
In a nutshell, hundreds of hours of painstaking embroidery, a fitting schedule and long waiting months go into a single piece of creation. Today, the world of haute couture is reaching the age of adding to cart and closet within a few clicks. Today, fashion is changing its course to becoming more mindful. Buyers of all ages are investing in a good shopping experience than spontaneous purchases. What could be more immersive than a bespoke piece of clothing for yourself made by a couturier.
Demographics
Haute couture is known to serve its luxury to women of mature age group for ages. Millennials are being allured to bespoke couture with the connoisseurs shifting their creativity in their direction. A whimsical blend of both craftsmanship and design innovation constitutes couture. This may obviously only appeal to the sartorially enlightened group of women. With social media inculcating a sense of good aesthetic in the younger generation, the collections are being directed to the Gen Z group.
We could also credit the internet-breaking public appearances of Gen Z celebrities driving the youthful present and future of couture. Following suit, Indian designers marry clever elements with couture to reckon with the easy-going sensibilities.
Gen Z Bollywood X Couture
Rahul Mishra fuels the drama-evoking OTT vibe of Janhvi Kapoor’s style with 3D frothy fringes all over the silhouettes. Similarly, Ananya Pandey dolled up like a delicious candy in an origami dress by Amit Aggarwal. Star influencer, Masoom Minawala placed her bets on a party-ready jumpsuit and jacket. The Tarun Tahiliani ensemble features handcrafted floral pichwai motifs and dori embroidery.
Janhvi Kapoor in Rahul Mishra 
Ananya Pandey in Amit Aggarwal
In terms of ostentatious Indian wear too, the Gen Z celebrities favour a sense of fresh dimension and practicality. Alia Bhatt gives the perfect inspiration for the modern brides in a pastel lehenga from Papa Don’t Preach by Shubhika. Diipa Khosla strikes a balance between regal and glamorous in a deep red 3D embroidered lehenga ensemble by Seema Gujral.
Alia Bhatt in Papa Don’t Preach by Shubhika 
Diipa Khosla in Seema Gujral
Wedding couture of Gen Z
Wedding couture has become multi-faceted making a case for reliable allies beyond the extravagant festivities of Indian nuptials. Abhinav Mishra champions timeless colours like ivory, pastels and citrus hues to render his signature mirror work. Beyond the pheras, the voluminous lehengas can also be paired with satin shirts for post-wedding festivities. Dolly J offers a mix of corsetry and easy-flowing flare easing into experimental styling for your wedding and trousseau.
Abhinav Mishri 
Dolly J
Globally appealing Gen Z couture
At the present age, innovative tailoring and high-shine elements are considered intrinsic to Gen Z directed couture. Rohit Gandhi and Rahul Khanna blend a sense of nonchalance in couture incorporating layering pieces with gowns. Transition from cocktail to after-party in just a jiffy! Rimzim Dadu makes a case for fuss-free party vibes in structured and 3D textured one-shoulder tops and front slit pants. On the other hand, Papa Don’t Preach by Shubhika cuts silhouettes like ankle-length lehengas and one and done jumpsuits for the fun-loving millennials.
Rohit Gandhi and Rahul Khanna 
Rimzim Dadu
In the present age, the designers are driven to strike the right note between nifty styling and artisanal craftsmanship. The craftsmanship and fuss-free silhouettes give you a leeway to feel at ease and fuel the experimental spark in you. That said, a maximalist impact in everything from couture brilliance to comfort level is something to lookout for!
