Fashion

When Minimalism Meets Couture

Besides mastering elan for every day under the sun and every plan in your calendar, AM:PM Fashion has distinguished itself in the couture regalia. The designers, Ankur and Priyanka Modi make skilful use of purely handwoven materials with archaic methods of printing and ingenious stitching details. Boasting of innate grace, the contemporary styling of a signature AM:PM couture is something that reckons with every minimalist. 

Signifying sophisticated elan with soothing colours rendered in intricate craftsmanship, AM:PM fancies couture excellence with a flair for minimalism. The versatility factor gives room to the wearer to express herself; dressing it up or paring it down according to the flavour of the occasion. The label’s understated approach in counterbalancing rich embroidery on top-to-toe single shades sets the perfect statement for a lasting impression. Their timeless flair is what gives them a forever spot in your closet. Their weightless finery can dazzle anew for ages to come.

Their masterful use of antique embroideries and time-honoured printing methods speak volumes of their much-enamoured style statement. While the kurta sets make for a no-fuss festive look, the lehengas are perfect wedding-time event, no matter what season. The drama in their contemporary silhouettes become the attention attractor of the room the moment you step in. From wedding affairs to festive occasions, a couture creation by AM:PM will doll you up in glorious ethnicity and an unmatched elan that every onlooker will marvel at. Revel your free-spirited allure in easy-to-carry AM:PM Couture.Β 

Image Credits : AM PM Fashion Instagram

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