The Return to Beauty

Embrace colours and the spirit of celebrations as Hope rewrites the fashion book this new year.

Designer Anand Bhushan decodes the perfect summer look as he tells us how the relaxed look of the pandemic is making way for a more structured look, a nod to lives and wardrobes being reorganised. The award- winning Delhi-based designer shares the key ingredients driving the edgy contemporary wear of his namesake label. As we move away from morbidity to court textures, softness and allure, we welcome the new age of romance.

FL: What do you think are going to be the operative words in fashion in 2023?

AB: Celebration, travel, and a time to reflect.

FL: What styles are consumers likely to bid farewell to and what are the ones they are likely to hold on to or embrace?

AB: Finally coming out of a global pandemic, the world will embrace a more celebratory look. The relaxed look is being skipped in favour of a more structured and textured look. Reflective surfaces make a comeback this season.

FL: What are some of the silhouettes, palettes, and themes that are going to define Summer 2023 wardrobes?

AB: Diverse travel inspirations, high-octane evening glamour, and old-world elegance. Softer colour palettes accented with dark hues. Metallics make a comeback this season with new techniques.

Anand Bhushan

FL: Define the fashion mood at Anand Bhushan this new year – in what we hope is going to be annus mirabilis?

AB: Return to beauty. Morbid and sorrow themes have been put to rest at Anand Bhushan, assuring that in the midst of the mourning and cynicism of the past, there exists a nostalgic escape. The shapes are clean and streamlined as a new, mature Anand Bhushan woman emerges.

FL: Three key influences or sentiments that drive the edgy, contemporary wear of your brand?

AB: Exploration of new techniques and materials. A soft and refined look. Creating hanger-friendly pieces for women with a reserved style sense.

FL: A key wardrobe piece that is worth investing in this summer?

AB: A beautiful silk organza sheer coat with our signature Anand Bhushan surface texture.

FL: What tips would you like to give to get the summer look right?

AB: Embrace colour this season. Our desire to wear black can be accented in pieces with embroidery. It’s time to return to beauty and celebration.

As told to Aishwariya Chattoraj

TRENDING POSTS
India Couture Week 2025: A Look Back at Fashion’s Finest
Disha Parwarkar

August 11, 2025

With every passing season, India Couture Week continues to redefine the language of luxury, offering a rare glimpse into the evolving soul of Indian fashion. The 2025 edition was no different, setting the stage for a new era of couture that is as rooted in heritage as it is unafraid to challenge convention. As India Read More

Of Memory, Motifs, and Majesty ft. SURBHI SHAH
Prathiksha Shetty

August 11, 2025

A celebration of forgotten forts, the resilience of nature, and queens of the past. Designer Surbhi Shah unpacks the inspiration behind her new collection, where colour, craft, and the quiet power of heritage converge. In an era where fleeting trends often dictate what’s the style du jour, Surbhi Shah stands firm in her devotion to Read More

Symmetry, Sparkle, and Soul. ft. Zen Diamond
Vibhooti Hasija

August 10, 2025

In conversation with First Look Magazine, Neil and Ankita Sonawala, the creative forces behind Zen Diamond, opened up about their vision for the brand, creating a strong foothold in the Indian jewellery market.  In a time when the majority of buyers believe that diamonds remain reserved for weddings, red carpets and special occasions, Zen Diamond Read More

SUBSCRIBE TO US

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Copyright © 2025. 

FIRST LOOK | Fashion, Lifestyle, Interviews, Events, Shopping.