Fashion

Designer Focus: The Couture World of Jayanti Reddy

Hailing from Hyderabad, couturier Jayanti Reddy is popular for her penchant for making Indian craftsmanship look whimsical. The self-taught designer, with her creative brilliance, imagines old world charm in a contemporary narrative. Robust with archival embroidery details embedded on handwoven textiles, her wedding wear is like a dream come true for every bride-to-be. Her repertoire encapsulates a unique sense with an understated yet eye-pleasingly noticeable vision.  A traditional creation that resonates in the new-age with a refreshing appeal describes the exquisite statement that is quintessential ‘Jayanti Reddy’! 

Jayanti Reddy epitomizes grace with a minimalistic approach. Her passionate attention to detail is what makes her creations so timeless and investment-worthy! Her bridal couture is coveted by Indian brides across the globe. Leading ladies of Bollywood love to adorn her creations. Her distinct finery has a knack to cast a spell on the onlooker at the very first glance. 

Handcrafted to blend in every celebratory occasion, through seasons, every creation is a masterpiece. Blend it with your heirloom jewellery pieces of artful contemporary jewellery, it’s striking charm is a constant. Her signature style has a trans-seasonal quotient; imbibing a sense that will appeal to the wearer decades from now. Whether you’re getting in the spirit for an extravagant sangeet night, tying the knot at a picturesque destination or dolling up for the first gala as a newly-wedded bride or playing a bridesmaid role, the connoisseur masters couture to channel your charming glow. Jayanti Reddy understands the true virtue of an Indian bride’s glory. 

Shop the latest Winter/Festive ’19 collection here. Get an exclusive discount of 10% with the code BLOG10


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