sustainable
Top 8 Brands That Blend Style & Sustainability
In a world where fast fashion often dominates, a growing wave of brands is proving that style and sustainability can go hand-in-hand. As consumers become increasingly conscious of their environmental and ethical impact, India has witnessed a growing demand for sustainable fashion and lifestyle products in recent years. From eco-friendly materials to recycling fabric, several Read More
CONTINUE READINGSense & Sustainability
Designers Vicky Suri, Pooja Syal and Vinayak Suri – the Linen Bloom trio – decode the brand’s luxury prêt language. Read on to discover the spiritual and fun avatars of the forces behind Linen Bloom, leveraging pure linen for wondrous wardrobes. (Edited excerpts) FL: A milestone which has proved to be a game changer for Read More
CONTINUE READINGDesigners’ quest for veganism
While veganism is becoming increasingly popular, the use of plant-based material has also become something of a growing movement in fashion. Along with balancing socio-economic impacts, slow fashion is also making amendments to live free of animal-based products with innovative alternatives. Here’s a lowdown on brands that are helping make our wardrobe contents free of Read More
CONTINUE READINGPatchwork: From Quilts to Clothing
Most of us have seen patchwork since we were children, but it was only limited to the heavy blankets meant to keep us warm during the winter. Patchwork has, since then, made its way into the enthralling world of fashion today. Also known as ‘piecework’, it is a form of needlework that entails sewing together Read More
CONTINUE READINGSustainability Breaking Stereotypes
Whether it’s a fashion enthusiast following a sartorial pledge or a designer driven to conserve art, sustainability has become more than a buzzword in the course of time. One of its important aspects is conserving clothing that have legacy like the bridal sarees, salwar kameez sets, lehenga cholis, kurtas etc. While the world has established Read More
CONTINUE READINGSustain Your Closet
All that you love – wouldn’t you want it to last forever? If you put in the time to maintain something, you can sustain it for a longer period. Provided, you make material choices mindfully! Typically, when we get ourselves a new piece of clothing that isn’t driven by a social media trend, we do Read More
CONTINUE READINGA Stylish Step Towards Sustainable Living
Good vibes, conscious mind and fine choices- your home is a true reflection of your personality. Whether you like white-washed walls, have a penchant for handicrafts or like to portray your creative soul through art pieces, there’s something more than simply having an ambience that says “Nice to see you, come on in!” Besides pleasing Read More
CONTINUE READINGLook Good, Feel Good, Do Good: Sustainable Fashion
Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More
CONTINUE READINGSilkwaves: Nurturing Heritage Crafts
Sustainable fashion is nothing but a beautiful narrative of our rich Indian culture and craft that it inherits. The deep roots and impeccable artistry of our ethnicity deserve to be celebrated. Silkwaves- a brainchild of Mariyam Khatri, is one such offspring that commemorates its native four generations of age-old hand block printing techniques. Working with Read More
CONTINUE READINGTaking it slow: Pernia’s Pop-Up Studio X Shuffling Suitcases
Joining the socially conscious wing of sustainable fashion, Pernia’s Pop-Up Shop hosted ‘Taking it slow’ in association with Shuffling Suitcases at Pernia’s Pop-Up Studio at The Dhan Mill Compound, Chhatarpur. The event hosted 21 most-coveted sustainable brands from across the country acknowledging the need of the hour. The weekend was dedicated to an ethical purpose; Read More
CONTINUE READINGAkashi: Giving Fashion an Eco-Boost
Building a brand is a very personal process for every designer! Each one of them has their own story and meaning behind their brand. Founded by Mrs Vina Ahuja, Akashi is a label imagined around the idea of Modern India. With a qualification in interior design, Vina Ahuja is known for her vast knowledge in Read More
CONTINUE READINGSustainable fashion brands that are reimagining design
It’s the antithesis of fast fashion and the superficial norm led by fashions influencers about not repeating clothes that tempt you to splurge your entire paycheck shopping on various occasions. However, there are times the expensive outfits don’t even see the daylight for more than a couple of times. The need to meet growing consumer Read More
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