With the festive season upon us, the second edition of the much-coveted Pernia’s Pop-Up Show Festive ’18 was righteously dedicated to merriments and frolics that the season anticipates. More dynamic than the previous Spring/Summer ’18 edition, the 3-day extravaganza was an eclectic mix of all things festive- fashion, food and mood.
Showcased in Delhi at Hyatt Regency & NSCI Dome, Mumbai, the show hosted the most exclusive collections of over 150 coveted lifestyle brands, fashion and jewellery labels at the gala affair garnering tremendous praise for its meticulous curation. The spectacular exhibition forded 3-days with a special preview night for the industry’s who’s who & last two days dedicated to its patrons. Engaging experiences like personal styling sessions with Pernia Qureshi, live fashion walks by featured designers added a fun-filled dimension to the affair as the shoppers bagged their favourites from the selections. Moreover, distinguished lifestyle brands like MyGlamm offered glamorous makeovers to the shoppers with their range of European makeup; Curocarte by Ananya Birla showcased a highly exclusive curation of handcrafted pieces from around the globe and Shaze presented an artsy line of jewellery and gifting options for the festive and wedding season. Reputed designers like Anita Dongre, House of Kotwara, Masaba, Samant Chauhan, Vasansi Jaipur amongst others unfolded their festive collection exclusively at the show.
Prominent personalities who graced the show with their appearance were Amyra Dastur, Tina Desai, Shruti Seth, Mandira Bedi, Shreya Dhanwanthary, Miss Malini, Mehak Oberoi and fashion influencers like Mitali of House of Misu, Megha Bajaj, Aanchal Trivedi of The Gypsy Panda to name a few. Pernia Qureshi & Amyra Dastur together unveiled the all-new Mercedes-Benz C 220d in association with Auto Hangar on the premiere night of the show. The print issue of The Magazine by Pernia’s Pop-Up Shop was also launched for the first time at the show.
The glamour-studded extravaganza was revered by elite patrons of Pernia’s Pop-Up Shop with a gala time at the festive edition spent shopping season’s coveted picks for festivities & weddings.