On Craft, Couture, and Creativity ft Osaa by Adarsh

With design DNA made up of rich craftsmanship, handwoven textiles, and impeccable weaving, Osaa by Adarsh has mastered the art of capturing the brilliance of Indian wedding couture. Read along as Adarsh Makharia, the master couturier, delves into his journey in the ever-evolving industry, all while keeping the brand’s signature elements intact.

FL: What has been the most rewarding experience so far in your journey as a designer?

AM: The most rewarding experience for me as a designer is each bride’s emotions and connection when she wears one of our lehengas for her special day. Watching her joy and seeing her aspiration fulfilled, the mothers getting teary-eyed – these moments are the most humbling and rewarding of all.

Lehenga by Osaa by Adarsh

FL: How do you incorporate contemporary elements into your designs while staying true to traditional craftsmanship?

AM: I believe all crafts need to be reinterpreted to stay relevant. The incorporation of contemporary motifs, signature palettes, and silhouettes makes it modern. However, I try to keep the techniques and craftsmanship as traditionally authentic as possible.

FL: What are the key elements you focus on when designing bridal attire?

AM: When designing bridal wear, I focus primarily on creating a synergy between the traditional and contemporary. I create an interplay between motifs, colours, and techniques so that the outfit connects with both the modern bride and the tradition of the occasion.  

Lehenga By Osaa by Adarsh

FL: How do you ensure a personalised experience for each bride while maintaining the label’s signature style?

AM: Each bride is unique, and I believe in letting that shine through. The right shade of a particular hue that will complement her, the correct pattern or cut for her, and different draping styles of the dupatta – we customise these for each bride whilst being true to the brand aesthetic.

FL: How do you envision the future of the bridal couture market, and what trends do you foresee shaping the industry in the coming years?

AM: I think the most significant trend of the future bridal couture market will be moving away from perceived trends. It will be about the unique choices of the bride based on who she is, what she feels most comfortable in, and what colour she wants to wear rather than what she is expected to wear. Comfort is an essential factor as most brides now want to not only look exceptional but also enjoy their day to the fullest.

FL: Can you give us a glimpse into what’s next for Osaa by Adarsh? Any future projects you’re particularly excited about?

AM: As for what’s next for the brand,I am looking to expand our retail footprint and open more flagship stores in India. Also, we are excited about our upcoming exclusive bridal trunk shows in key international cities.

TRENDING POSTS
Flaunt These Chic Accessories This Durga Puja
Swati Punamiya

September 29, 2025

As the vibrant sounds of Dugga Dugga fill the air, the spirit of Durga Pujo comes alive – confined not just to temples but in every alley. The illuminating paths, the aroma of incense mingling with the gourmet offerings, and the pulsating beats of the dhaak (drums) echoing late into the night serve as an Read More

Dhruv Kapoor Debuts Womenswear at Milan Fashion Week
Prathiksha Shetty

September 29, 2025

It’s no secret that Dhruv Kapoor is one of the most influential designers to come out of India. Time and again, Kapoor has showcased his vision of India and its timeless craftsmanship through his remarkable menswear designs. This year, the designer forayed into womenswear, debuting his unique creations at Milan Fashion Week. Titled Foundations & Read More

Global Glamour with an Indian Soul: Anamika Khanna at London Fashion Week
Disha Parwarkar

September 26, 2025

London Fashion Week unfolded with irresistible glamour, from Burberry’s standout showcase to Simone Rocha’s darkly youthful contrast collections, but a label that stood out with them was Anamika Khanna’s AK|OK. She truly shifted the conversation with her debut showcase at London Fashion Week held at the iconic Hamleys. With AK|OK’s Spring/Summer 2026 collection, she translated Read More

SUBSCRIBE TO US

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Copyright © 2025. 

FIRST LOOK | Fashion, Lifestyle, Interviews, Events, Shopping.