Epitomizing the grandeur of the history-rich Delhi neighbourhood through design & luxury, Pernia’s Pop-Up Studio in Mehrauli is a must-visit, and here’s why.
With a striking view of the glorious Qutab Minar stands Pernia’s Pop-Up Studio, amid one of Delhi’s most prominent design hubs, Mehrauli. Spread across 14,000 square feet, the two-storeyed structure brings India’s leading designer labels under one roof. It attracts design enthusiasts from the capital city & surrounding areas, also beckoning to people exploring the age-old vicinity. While the multi-designer destination has numerous notable locations across the country, this one nestled in a heritage-rich neighbourhood offers a uniquely tailored experience to its visitors.
Within it, one can find carefully-curated Shop-In-Shop spaces of seven coveted Indian labels; Seema Gujral, Aneesh Agarwaal, Aisha Rao, Petticoat Lane, Ridhima Bhasin, Shriya Som & Papa Don’t Preach by Shubhika. The Shop-In-Shop concept has been generating buzz & gaining steam among Indian and international luxury retailers, paving the way for an exclusive, out-of-the-ordinary ordeal. It also enables brands to showcase their collections in truly distinctive settings mimicking a standalone store.
The dedicated spaces promise only the finest. Seema Gujral’s glamour-infused bridal ensembles strike the perfect chord with modern-day brides, and so do Papa Don’t Preach by Shubhika’s edgy-urban sensibilities with eclectic embellishments. Aisha Rao’s upcycled Occasion Wear embodies maximalism with delicate accents, while Aneesh Agarwaal’s designs make an unforgettable impression with subtlety.
Those looking to build a luxe trousseau can check out Petticoat Lane’s reinvented ethnic wear inspired by India’s rich textile heritage. Ridhima Bhasin’s fusion ensembles are an excellent choice if the contemporary-traditional aesthetic is your calling. Shriya Som’s collections too, bring a modern interpretation to couture, grabbing the attention of the quintessential city girl.
That’s not all; the store also collectively houses close to 1200 styles from other key designers, and collections catering to both Men & Women for special occasions and beyond. Additionally, it acts as the venue for timely pop-ups and large-scale exhibits.
A walkthrough of the studio, which is an absolute vision, is sure to thoroughly indulge those who love Indian design in all its glory. Upon entering, you’ll witness the ground floor mostly occupied by Shop-In-Shop spaces and dazzling designer wear. As you make your way to the first floor, prepare to be greeted with a Bridal Lounge that is a cut above the rest and loved by brides-to-be and their families. Sit back and plan your wedding wardrobe over delectable beverages and hors d’oeuvres, with expert in-store stylists catering to your needs and preferences.
The next time you find yourself in or around Delhi, put this marvel in Mehrauli right on top of your to-visit list! Open the doors to Pernia’s Pop-Up Studio for a personalized shopping experience, and while you’re at it, catch a glimpse of one of the world’s tallest minarets. You’re sure to return for more; whether it’s for fashion, or for heritage.