On Our Radar: Indian Jewellery Brands Defying The Norms

As summer approaches, bringing with it breezy cotton and linen outfits, pastel hues, refreshing cold drinks, and essential sunscreens, it’s time to experiment with the art of ornamentation. But amping up your look doesn’t mean overhauling your entire closet – sometimes, the right jewellery is all you need. 

There are plenty of brands to pick from, but we’ve made it easy with a curation spotlighting some of the best jewellery brands that craft one-of-a-kind designs that you absolutely need to add to your jewellery collection.

Fine Jewellery by House of Masaba and Amrapali Jewels

House of Masaba’s first fine jewellery collection, in collaboration with Amrapali Jewels, is a 46-piece assemblage boasting handcrafted neckpieces, earrings, ear cuffs, bracelets, and cuffs. In tandem with the clothes that the renowned designer creates, this fine jewellery collection incorporates Masaba’s signature elements. A juicy concoction of homegrown motifs and modern design, the pieces are gender-neutral and champion inclusivity and distinct artisanry.

Outhouse

New-age, bold, and outré are words that one would use to describe Outhouse’s designs. A desire to create the unconventional is what brought sisters Kaabia and Sasha Grewal together to establish Outhouse in 2012. Since then, this design-led brand has amalgamated unique elements with artful jewellery, ensuring they constantly push the envelope with their inventive designs.

Amama

A celebrity favourite, Amama’s bijouterie is a combination of minimalist and OTT pieces. Characterised by clean lines, dainty pieces, yet statement-making designs, the brand’s jewellery is a sure-fire conversation starter. Defying the rules of conventional jewellery designs, Amama’s curation treads the line between nostalgia and novelty.

MISHO

Modern architecture meets artsy jewellery in MISHO’s creations. Lauded for its clean lines and eye-catching geometric shape, the brand is an A-lister favourite back home and internationally. In the years since its inception, MISHO has made a niche for itself through nonconformist creations. Crafted by Indian sculptor turned designer Suhani Parekh, the label’s assemblage is a confluence of intricate, artful pieces and everyday basics.

AK | OK by Anamika Khanna

Expanding the celebrated clothing brand with a fusion jewellery line, Anamika Khanna’s AK | OK’s handcrafted pieces marry tradition and modernity. A culmination of semi-precious stones and bold motifs, the collection takes inspiration from the rich heritage of the Bonda tribe of Orissa. Both culturally rich and fashion-forward, the pieces in curation are a reflection of the brand’s design language and traditional artisanal techniques.

Vasundhra Raj

A fine jewellery label devoted to crafting exquisite ornamental pieces, Vasundhra Raj’s creations are timeless modern heirlooms, designed to be treasured for generations.Using the art of old jewellery-making techniques, the brand crafts everything from ornate headpieces and antique-style rings to diamond necklaces with a hint of modernity. A harmonic fusion the old and the new, each jewel from Vasundhra Raj’s collection has a story of its own.

Bhavya Ramesh Jewelry

A gender-bending design etho and dramatic designs with a capital D make Bhavya Ramesh’s creations one of a kind. Infamous for their avant-garde eyewear and jewellery, the designer derives inspiration from tribes across the country, especially Karnataka’s Banjara tribe. Edgy, unorthodox, and bohemian, Bhavya Ramesh’s otherworldly assemblage is in a league of its own.

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