Throughout the years, Indian fashion has transcended borders and made a significant impact on the global fashion scene. Being a diverse country brimming with varied cultures, it comes as no surprise that the demand for Indian wear has invariably been high in the UK. With the new generation embracing culturally-rooted silhouettes for special celebrations, the need for one-of-a-kind ethnic wear is on the rise. Several ethnic wear boutiques in and around the capital city cater to these fashion requirements with their curation of Indian silhouettes crafted by leading Indian designers.
Whether you’re on a hunt for time-honoured sarees or elegant Indo-Western selects, here’s a complete list of ethnic wear stores in and around London that will fulfil all your ethnic wear needs.
Pernia’s Pop-Up Studio
Pernia’s Pop-Up Studio has invariably been the first choice among fashion enthusiasts when it comes to everything luxury and Indian couture. Located in Central London’s Mayfair, this multi-designer store caters to your style needs for every Indian occasion. Promising a personalised shopping experience in a luxurious space, Pernia’s Pop-Up Studio has a highly-skilled in-store styling team to help you find the perfect ensemble.. Be it an extravagant wedding or a glamorous soirée, you can find ensembles that perfectly align with your fashion sensibility from labels like Seema Gujral, Tarun Tahiliani, Falguni Shane Peacock, Arpita Mehta, Amit Aggarwal, Kunal Rawal, Gopi Vaid, Sheetal Batra, and many more.
Location: Mayfair, London, United Kingdom
Website: https://www.perniaspopupshop.com/
Estie Couture
Relatively new in the British market for luxury Indian ethnic wear, Estie Couture is one of the most sought-after brands in the United Kingdom for Indian and Pakistani designer pieces. The vision behind starting the brand was simple: easy access to traditional designer wear and jewellery for the crème de la crème of England. The store houses some of the most prominent South-Asian designers like Seema Gujral, House of Masaba, Ridhi Mehra, Basil Leaf, Esha Koul, Papa Don’t Preach by Shubhika, Sawan Gandhi, Angad Singh, and many more. With the store’s services, such as personalisation and outfit customisations, you can glide into all celebrations with tradition-infused designs.
Location: High Street, Staines, United Kingdom
Aashni + Co.
Nested in the capital city, Aashni + Co offers an exceptional range of styles from top-of-the-line Indian labels. The brand started its journey in 2012 and has since catered to the UK clientele with exquisite masterpieces designed to create a statement on every occasion. From noteworthy masterpieces to statement-making accessories, they have everything you need to slay at festivities. You can check out designer wear from Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Ridhi Mehra, Seema Gujral, Vvani by Vani Vats, and more to make the most of your celebratory season.
Location: Ledbury Road, London, United Kingdom
Nikaza Asian Couture
Nikaza Asian Couture should be on your list if you’re tying the knot this season. The boutique’s owner, Jasmine Kotecha’s vision of bringing the finest Indian bridal wear to England ensures you have everything you need this wedding season. Discover jaw-dropping designer wear from chart-topping labels like Aisha Rao, Aneesh Agarwaal, Mahima Mahajan, Ridhima Bhasin, Payal Singhal, and more. They also offer customisation services that help bring your vision to life.
Location: Kenton Road, Harrow, United Kingdom
BIBI London Couture
From regal lehengas to statement-making sarees, BIBI London Couture presents an exquisite array of Indian ethnic wear. Be it festive wear or wedding couture, the store houses prestigious Indian designers like Sabyasachi, Seema Gujral, Ridhi Mehra, Anita Dongre, Ridhima Bhasin, and others. From contemporary to traditional, they have a handpicked curation that fits every style. Beyond clothing, they offer a wide range of accessories and jewellery, making them a go-to place for luxury Indian wear.
Location: Nags Head Lane, Brentwood, United Kingdom
Accessing Indian wear has never been this easy, thanks to the multi-designer ethnic wear stores in London, which promise to provide outstanding creations to the South Asian diaspora in the UK. As the celebratory season approaches, these luxurious stores act as a fashion haven catering to all your celebratory needs. Bookmark these stores in and around London to make a showstopping appearance at every event on your festive calendar.