Instagram has officially become the new zen room in our lives. Whether we’re unoccupied or looking for inspiration, scrolling through our IG feed has become an obsession. Leaving aside some trivial trash, the platform is lush with great humour, travel & fashion inspiration along with some enigmatic and opinionated personalities. To make your screen time worthwhile, we’ve sifted the best IG handles- whether you’re looking for sheer entertainment or a creative marketing vision, these are the ones to follow in 2020. 

Freddy Birdy

Who: One of India’s most-celebrated advertising creatives and artist, Freddy Birdy’s Instagram handle is opinionated with a punny take on social scenarios. Everyday wit comes easy to Mr Birdy. His silly and relatable content is garnering him increasing popularity on the gram. 

Follow for: Thought-provoking sarcastic jokes and quotes designed with artsy fonts are bound to catch your attention.

The Land of Boggs  

What: Whether you’re an animation fanatic or no, you’ll be hooked to this. The Land of Boggs is a parallel world of cute shaped colourful creatures who deal with human-like scenarios. 

Follow for: “Having-fun-loving-hard-puking-rainbows” are the only action they’re into. It’s time you add the ‘awwdorable’ cute Boggs to your favourite cartoon fam!

Cassandra Calin

Who: Illustrating the silly misfortunes and cute moments of herself in a set of comics, Illustrator Cassandra Calin’s Instagram page is something all of us girls will relate to! 

Follow for:From epic fails at smokey key DIY to losing mind on spotting a zit, her little dilemmas in the webcomics will make you want to reshare them with your friends every day!

Diet Sabya/ Diet Prada  

What: Unless you’re living under a rock, you’re already following the blunt and bold fashion polices- Diet Sabya and Diet Prada. The eagle-eyed IG handle exposes plagiarism and calls out copycats with witty humour. They cut no slack for even the most established designer brands that come under their scanner.

Follow for: To binge on its regular controversial updates, we’d totally recommend you also turn on the post notifications on these!

Social Media Dissect  

What: Shining light on the best and worst of advertising gimmicks, Social Media Dissect curates and decodes interesting marketing stories and campaigns of all the established and promising brands. 

Follow for:Basically applauding the best and mocking the lame campaigns, the social media account serves as perfect content inspiration for marketers. 

i-D  

What: The smiling wink logo of UK based cutting-edge magazine i-D refers to the fun content you’ll discover in the glossy pages. The social media feed of the magazine is the original fashion & style bible that you need to worship every day.

Follow for: It shines light upon the faces of the magazine, visionary portraits and everything youthful. From street style to pop culture, the IG handle features refreshing talent and fashion. 

Culture Trip  

What: Here’s a feed that will fuel your wanderlust! Culture Trip taps into the travel junkie in you with portraits of the most loved as well as less-explored food alleys, architectural masterpieces and quaint streets from across beautiful destinations. 

Follow for: Get inspired to slip away to a slice of sandy heaven or a countryside hill station- it is bound to give you itchy feet. You’ll love to share the dreamy pictures with your travel tribe. 

Rayon Mag  

What: As the bio reads- the only (fake) Bollywood/fashion/beauty/lifestyle magazine you need in your life, Rayon Mag’s Instagram is a dose of ROFL-worthy parody that everyone must subscribe to. 

Follow for: With Bollywood with headlines like ’11 Amazing Pictures of Popular Celebrities Walking Without a Spine’ and a funny take people’s obsession with their lifestyle, the social media handle updates some hilarious posts that you’ll love sharing with your pals. 

Mathew Hussey  

Who: The author of How To Get The Guy, this British chap is the ultimate dating coach/love guru we all girls need in our life! His practical perspective on dating will make you reset your relationship goals.

Follow for: His old-school way of love gives you a new vision to unravel your connection or approach towards your dating life. His IGTV dating guides are a must-watch.

The Live Laugh Love Foundation  

What: Actress Deepika Padukone’s drive that promotes mental health, The Live Laugh Love Foundation has a feel-good and friendly aesthetic to its Instagram feed. 

Follow for: Clearing the stigma related to depression, the posts shine a light on real-life stories of overcoming depression and reaches out to people who seek help.

Cover Image from Diet Prada

All Image Credits: Instagram