December brings with it the much-awaited return of everyone’s favourite fashion-fuelled drama, Emily in Paris. More than just a binge-worthy series, it has evolved into a cultural phenomenon – each season and episode unfolding as a runway, set against the backdrop of Parisian charm, culinary indulgence, and whirlwind romances. As we count down to the new season (and perhaps a fresh change in scenery beyond Paris), one thing remains certain: the unforgettable fashion moments that keep us coming back. 

Emily in Paris has masterfully integrated coveted labels into its narrative, giving them a remarkable stage for global visibility. It’s no surprise that the show is synonymous with eye-catching style moments, spotlighting an array of chic ‘It’ brands that steal scene after scene every episode. The show’s costume designer, Marylin Fitoussi, has done some marvellous work, creating characters and bringing depth to their personalities through evolving fashion rather than just following trends. From H&M x Iris Apfel and YSL to See by Chloé and Stéphane Rolland, the cast has donned some of fashion’s most sought-after names, each worthy of a spot on your style radar. 

Let’s dive into the thrilling transformation of these characters, which went from bold to sophisticated & playful to statement pieces – giving us the stunning visuals that brought them to life in spectacular fashion!

Emily

• 

• 

Emily Cooper, played by Lily Collins, may have arrived in Paris as an ambitious American transplant armed with a marketing brief and limited French, but she quickly became one of the most recognisable fashion forces in the OTT universe. A social media strategist with a penchant for bold choices – both digital and sartorial – Emily strides through the City of Light with an infectious confidence that transcends her cultural faux pas.

• 

• 

The evolution of her maximalist wardrobe is meticulously crafted to mirror the character’s growth, transitioning from a Chicago-based persona to Parisian chic over the span of four seasons. Remember her striking black-and-white checkered blazer set by Veronica Beard – paired with a red beret and a bold red lip, this look encapsulated the idea of the “American girl in Paris” – charming and flamboyant. Every season brought a more refined sense of fashion for Emily. Whether she was turning heads in Giuseppe Di Morabito’s feather-trimmed jumper or bringing whimsical glamour to the streets in a flouncy orange H&M x Iris Apfel dress paired with metallic turquoise Skorpios boots, Emily injects a spirited vibrancy into every frame. Equal parts audacious and aspirational, her fashion journey captures the fantasy of Parisian living.

Camille

• 

• 

In striking contrast to Emily’s exuberant maximalism, Camille’s fashion epitomises French girl style – chic, understated, and impeccably refined. Portrayed by the talented French actress and model Camille Razat, she drifts into the narrative with the same quiet ease that defines her wardrobe. Camille’s approach to accessories adds just the right amount of colour and texture without ever feeling overdone – think Western-inspired boots by Giuseppe Zanotti Helena, a delicately tied Gucci horse-bit printed silk neck scarf, and a perfectly positioned ASOS vinyl black beret cap that complements her chic persona.

• 

• 

Every outfit she wears carries a sharpened edge. Whether she’s rocking a See by Chloé checkered dress layered over a Zara puff-sleeve blouse or gliding through Paris in a crisp white Valentino blazer, finished with Roger Vivier loafers crowned with a glittering buckle, Camille dresses with the kind of quiet confidence that needs no embellishment.

Mindy

• 

• 

Mindy Chen – princess-turned-performer and perennial scene-stealer – brings a surge of unfiltered glamour to Emily in Paris. Played with dazzling charisma by Ashley Park, she emerges as one of the show’s most compelling fashion icons, her style evolving in tandem with her personal journey. Mindy’s style in Season 1 contrasted slightly with Emily’s, focusing more on street style, vintage finds, and rented designer pieces, all part of the show’s overall escapist, colourful aesthetic. While later seasons brought more specific luxury brands like Balmain, Valentino, and Max Mara for Ashley Park’s red carpet appearances, Mindy embraces fashion as both armour and expression. 

• 

• 

Her closet is a kaleidoscope of colour, drama, and unapologetic flair. Whether she’s captivating an intimate crowd on a Parisian street corner or commanding the spotlight onstage, her outfits are always dialled to maximum impact. Some of her most memorable looks assert her status as a sartorial risk-taker: an ivory Martin Martin cloak blazer draped effortlessly over a vintage La Perla mesh bodysuit and Livy’s sculptural cut-out lingerie, or the striking flame-orange chiffon serpentine drape by Gaurav Gupta that coils around her like wearable art.

Sylvie

• 

• 

Sylvie Grateau is portrayed as the difficult-to-read kind of boss who keeps you on your toes and is even harder to impress. With an enigmatic, exacting, and effortlessly commanding aura, she truly embodies the crème de la crème of Parisian style. A rare blend of poise and fire, Sylvie’s sharp instincts and sharper wardrobe make her both intimidating and intoxicating to watch. Take the moment she strides into a meeting with Marcello in a head-to-toe YSL ensemble – self-assured and dressed with the precision of someone who knows exactly what she wants. Or her impeccably tailored cotton-twill jumpsuit, perfectly elevated with a chic canvas calfskin Manhattan shoulder bag. 

• 

• 

And then there is the infamous couture crash, which saw her and Madeline in the same black gown from Stéphane Rolland’s Spring 2020 Haute Couture Collection. What could have been a fashion faux pas instantly became Sylvie’s moment of triumph. Styled with Diamond Rain Fringe earrings and sleek Valentino pumps, she reclaimed the dress  – and the room – with her characteristic understatement and authority.