Scour through the fashion archives of most iconic Indian beauties of old times and you’ll find one thing in common. The way they embraced and patronized wispy organic fabrics and their minimalistic sartorial sense; highlighting their naturally impeccable radiance. In the replete of evolving fashion trends and new-age culture, the good old handwoven fashion had lost its pertinence. Times when elegance was fancy, minimalism would ooze every bit of charm and classics that didn’t need a season to be picked off the wardrobe sunk in.
Counting on this blue-chip versatility of handloom textiles, a number of celebrated fashion labels resurrected them on the centre stage to reckon with modern women; making us believe that its timeless and timely influence is incomparable to any trend-led style statement. One such label, bidding their stakes on century-old skills and style is Raw Mango. Spearheaded by Sanjay Garg, the label has been working closely with the antiquated craftsmen across places like Rajasthan. Madhya Pradesh, West Bengal, Varanasi; seeping deep into their culture and textiles and borrowing inspirations, skills and aiding their livelihood.
Envisioning handloom as high-end fashion, signature handwoven Raw Mango sarees have traversed through countries and closets of prominent personalities and fashion insiders. Cent per cent inspired and made in India, Raw Mango kurtas, sarees, stoles, lehengas and other wearables are handcrafted to give you more mileage than any other fancy-schmancy piece in your wardrobe. Sarees rendered in chanderi, benarasi, ikat fabrics, natural dyes, block prints and an earthy colour scheme make case for easily transitional dawn to dusk desi look. They’re culturally rooted, minimally lustrous and leave room for self-expression. Give a new definition to your ethnic statement adapting to the soothing grace that Raw Mango wearables boast of. Investing in now and loving it forever; your connection with a piece of Raw Mango reaches beyond just a day of festive revelries. The pieces are not occasion-bound, they’re as impeccable between-seasons.
Over the course of Raw Mango’s existence, its pieces have been a mainstay in every minimalist’s wardrobe. You can pull off these wispy weighing creations candidly with just a touch of bling of your heirloom jewellery. Whether you’re dolling up for a festive gathering, traditional rituals, a formal dinner or just an important presentation, in whichever part of the world, a handwoven masterpiece by Raw Mango will set you a class apart. Put the idea of ‘less is more’ to test and you’ll be surprised at its unmatchable elan. Take the look from eight to late, from cocktail hour glamour to nuptials and rituals interpreting them in ways you like. Sanjay Garg designs a signature Raw Mango repertoire to travel seamlessly through seasons. Make the switch from expensive pieces that go lacklustre over little manoeuvering and cash in on these trend-and-season-defying pieces to make your style statement noteworthy like the retro icons you enamour.
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