Five years into the post-pandemic world, athleisure has not only remained in the limelight but has consistently risen in popularity with more people embracing a laidback wardrobe. As the need to stay fit persists, so does the inclination towards fashioning active wear outside the gym. With this shift in the style landscape in India, these homegrown brands have truly become formidable contenders for international brands.
1. CAVA
Founded during the pandemic by sister duo, Ria and Shreya Mittal, CAVA athleisure offers clothing that focuses on comfort and functionality. The brand’s in-house lab rigorously tests every garment, its fabric strength, pH level, and colour bleeding to give their clients superior active wear that can be worn all throughout the day. From sculpted yoga pants to tennis skirts, joggers, hoodies, and streetwear — CAVA caters to the sartorial needs of every style connoisseur wanting statement loungewear.
2. Spirit Animal
With size inclusivity, impeccable quality and fit, Spirit Animal is changing the dynamic activewear market in India. Their size chart runs up to 6XL, offering a vast range of effortless designs to choose from. From flattering swim wear to workout gear, Spirit Animal is driven by the desire to make their wearers feel comfortable in their skin.
3. BlissClub
Yet another woman-led brand, BlissClub was founded by Minu Margaret in 2020, and quickly became one of India’s favourite athleisure labels. After its launch, the brand achieved social media fame through their viral flared pants that can be worn from nine-to-five, taking you from the treadmill to the boardroom.Their wide waist band, high mobility and optimum comfort have helped these pants gain popularity amongst women of all ages. With their range of sizes and a niche variety of products, BlissClub targets all womenswear concerns — from the fit to the feel.
4. Baller Athletik
Founded by Tanveer Daswani, Baller Athletic is revolutionising the athleisure industry with its apparel backed by science. The brand offers high-performing fabrics engineered with cutting-edge Far Infrared (FIR) technology. These textile materials are infused with bioceramic minerals that absorb and emit FIR energy, enhancing the body’s natural processes. Moving in these clothes not only ensures better performance but also better sleep and speedy recovery.
5. Kica Active
Established in 2017 to cater to the gap in the Indian market for high-performing athleisure, Kica Active today, has a community of upbeat fitness enthusiasts — also known as Kica Chicas. Founded by Aneesha Labroo, what makes Kica a go-to brand is the range of workout-specific styles that ensure you look chic while completing your fitness goal.
