AM:PM : Elevating the basics of your closet

Dynamic forces of fashion- Ankur Modi and Priyanka Modi have carved a niche for themselves with the eloquent style aesthetics of AM:PM Fashions. With impeccable detailing, feminine silhouettes, the brand specializes in a style that is easily transitional through the day just as the name implies. The label is immensely popular for its contemporary prêt wear amongst present-day women who have a flair for modernity but keep culture close. Since wearability and versatility is the core focus of each design the brand presents, they are the linchpin of a minimalist’s thoughtfully curated wardrobe. Here’s why these all-weather-appropriate collections are all the charmers of every occasion. 

Boardroom Basics

With a distinct approach on femininity, wearability and comfort, AM:PM create a covetable statement for women who lead with their A-game at work. Brightening up working hours with vibrant separates like jackets, shirts, trousers, AM:PM styles them with cuts that evoke flamboyance at first glance. With sheer class in deed and in dress, you can be a boardroom stunner

Low-Key Festive Affairs 

Customized in novelty designs with striking colours and noteworthy embellishments, AM:PM kurta sets and tunics make for rich additions in your festive season capsule wardrobe. Equal parts comfy and chic, the silhouettes are perfect to reach out for closed festive get-togethers or even auspicious pujas.

Weekend Scenes

Vibing with the weekend can never be done without a relaxed style statement. Understanding the comfort and chic quotient that women on-the-go seek, AM:PM works out an extraordinary mix of globally-savvy designs that are a mainstay of your wardrobe; whether you are a jet setter or a just cool weekender. 

Decadent Dinners 

Packed with panache and distinct elements, a signature AM:PM look can easily set you a class apart at sophisticated dinners. Boasting of effortless elan with bold elements on the brightly coloured canvas and tailored meticulously, the pieces have a knack to become instant conversation starters. 

Image credits : AM:PM Fashions Instagram  

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