Pernia’s Pop-Up Studio recently raised curtains on the latest addition to its brick-and-mortar chain in the form of a flagship store at the heart of Hyderabad – one of India’s most historic cities. Steeped in centuries-old heritage, the City of Nizams, today, juxtaposes new-age culture with a timeless old-world charm – serving as the perfect backdrop for this venture.
The rich past of Hyderabad lends the city an air of extravagance, further enhanced by the many monumental structures that stand tall as a testament to Islamic, Turkish and Persian influences. Amidst the traditions of the times gone by and the influences of modern-day developments, Pernia’s Pop-Up Studio found its brand-new address in one of the most prominent neighbourhoods in Telangana’s capital.
Adding another jewel to the crown, India’s leading fashion omni-channel platform, Pernia’s Pop-Up Studio and its parent company, Purple Style Labs, launched their biggest and grandest store in India. After witnessing the massive success of all the other studios spread out in major Indian metropolitan cities and one in London, the company unveiled its newest flagship store that promises a vast curation of luxury fashion from India’s most celebrated designer labels.
Middle – Lehenga Set
An experience like no other
Sprawling across a massive 25,000 sq ft of floor space, Pernia’s Pop-Up Studio, Hyderabad, is meticulously designed with plush details for the truest of luxury connoisseurs. Segmented within three consecutive floors, it entails extensive curations of womenswear, menswear, and accessories and a dedicated bridal studio for a truly immersive shopping experience. This one-stop destination offers the latest and the most exclusive collections of the country’s leading designers, like Amit Aggarwal, Masaba, Dolly J, Rohit Gandhi + Rahul Khanna and many more. From captivating couture to luxe prêt, Pernia’s Pop-Up Studio’s top-tier store houses a handpicked curation of selects ideal for every occasion on the social calendar that will leave shoppers spoilt with choice.
Abhishek Agarwal, founder and director at Purple Style Labs shares
“At Pernia’s Pop-Up Studio, we aim to provide a luxury shopping experience for Indian designer wear and our country’s age-old crafts. Apart from being the third largest luxury market after Delhi and Mumbai, Hyderabad is also abrim with its rich cultural history – making it ideal to set up our biggest experience centre. Our brand-new studio also aims at personalising the complete bridal shopping journey with devoted trial areas and expert assistance. We are thrilled about this latest addition to our chain of stores, hosting an exceptional curation that pays homage to the very essence of true luxury – the legacy of Indian artistry.”
A shopping mecca encrusted with opulence
Boasting expansive dimensions, Pernia’s Pop-Up Studio’s new address in Hyderabad’s AAN Global is divided into three stories – each dedicated to specialised curations catering to diverse clientele needs.
Menswear Marvels
Open doors to a world of grandeur as you step into one of the largest spaces dedicated to luxury menswear. Discover an expertly curated collection of luxe ensembles from India’s most noted designer labels. From sharply tailored tuxedos to regally crafted sherwanis and premium kurta sets, the ground floor offers an extensive range of dapper selects for grooms-to-be, their families, groomsmen and eminent aficionados of luxury. On display are the country’s ace brands like Kunal Rawal, Sahil Kochhar, Vanshik and Qbik amongst others. Browse through an exquisite assortment showcasing master craftsmanship, and get personalised customisations with the help of top-notch in-store assistance.
Prêt Perfection
Ascend to the first floor to explore a riveting curation of ready- to-wear womenswear from prominent labels, including Kanika Goyal, Wendell Rodricks, Aseem Kapoor, Shahin Mannan and many more. Delve into timeless silhouettes as well as new-age patterns like co-ords, pre-stitched sarees, kaftans and more – tailored to perfection. Soak in the warm interiors designed to exude an aura of refined luxury as you stroll through the three-storey structure showcasing the finest in Indian design.
The ultimate bridal studio
The highest level of the store is quite literally a cherry on the top with an ambient bridal studio. Comprising private salons complete with plush furnishings and trial rooms, this floor is designed to offer a highly personalised and integrated bridal shopping experience. The journey is further enhanced with the help of qualified in-house stylists who make wedding shopping feel like a breeze. While each piece is adorned with age-old craftsmanship, the silhouettes include both traditional and contemporary options, thoughtfully curated for modern brides and their unique sensibilities.
The freshly built Pernia’s Pop-Up Studio also features cutting-edge architecture that only adds to the grandiosity of the shopping experience offered here. This is harmoniously paired with terrific interiors and exceptional customer service to help shoppers have an unforgettable and unmatched journey. The lavish facade guarantees to offer peak luxury to its clientele and at the same time, gives a brand-new platform to Indian designers, helping their creations reach further corners of the country.