Fashion is one of the most popular and profit making industries in the world, however, it also happens to be the second most polluting industry, second only to oil. Consumers are purchasing more clothes for less and don’t bat an eyelash before throwing it away. These clothes land up in dumpsters and aren’t particularly biodegradable Read More
Joining the socially conscious wing of sustainable fashion, Pernia’s Pop-Up Shop hosted ‘Taking it slow’ in association with Shuffling Suitcases at Pernia’s Pop-Up Studio at The Dhan Mill Compound, Chhatarpur. The event hosted 21 most-coveted sustainable brands from across the country acknowledging the need of the hour. The weekend was dedicated to an ethical purpose; Read More
It’s the antithesis of fast fashion and the superficial norm led by fashions influencers about not repeating clothes that tempt you to splurge your entire paycheck shopping on various occasions. However, there are times the expensive outfits don’t even see the daylight for more than a couple of times. The need to meet growing consumer Read More