fashion
The first chapter of PROLOGUE was an ode to the new face of Indian celebrations.
On the evening of July 26, First Look hosted the first edition of PROLOGUE: to Celebrations at Pernia’s Pop-Up Studio’s heritage location at Ismail building in Mumbai. Situated in the heart of the city, the historic architecture of the property brought together industry leaders across beauty, fashion, skincare, jewellery and wedding. As visionaries, designers, and Read More
CONTINUE READINGReimagining a Legacy, One Jewel at a Time ft. Yashovardhan Sharma
With four generations of carpet-making woven into his family history, Yashovardhan Sharma grew up in Jaipur determined to forge a path of his own. To a teenager eager for personal expression, the family carpet business didn’t feel like an artistic playground; it was just the background noise of shipping paperwork, payment tracking, and container loads Read More
CONTINUE READINGFirst Look Prologue : The New Rituals of Getting Ready
First Look marked its first annual gathering with PROLOGUE, bringing together the voices, ideas and aesthetics shaping contemporary Indian culture. Titled On Celebration, the inaugural edition gathered leaders across fashion, beauty, craft, design, hospitality, and weddings to examine how contemporary India dresses, gets together, preserves tradition and reimagines the art of celebration. As the evening Read More
CONTINUE READINGRohit Gandhi + Rahul Khanna Bring Noir Botanica to Mumbai’s Galeries Lafayette
As evening settled over Mumbai on 20th August, Galeries Lafayette was transformed into something far removed from its usual retail rhythm. The space took on the intimacy of a dimly lit Parisian salon, with jazz, movement and theatrical touches setting the mood for Rohit Gandhi + Rahul Khanna’s presentation of Noir Botanica. Rather than a Read More
CONTINUE READINGSabyasachi x The Met: Where Indian Craft Meets the Art of the World
Some collaborations do more than bring two names together; they create a dialogue between two distinct worlds.The Metropolitan Museum of Art and Sabyasachi’s newly announced multi-year collaboration is a compelling example. Bringing together one of the world’s most significant cultural institutions and one of India’s most recognisable luxury houses, the partnership opens up an expansive Read More
CONTINUE READINGArt of Angles
Against a canvas of light, shadow, and stone, this editorial celebrates Indian menswear through the lens of modern architecture.
CONTINUE READINGNot Your Grandmother’s Textile
Indian textiles carry a strange intimacy, although most of us only recognise it much later, usually while emptying an old wardrobe. In India, clothes rarely exist as just clothes. They collect stories, absorb people and memory, and become records of lives lived. That relationship has shaped the way we speak about craft for generations. We Read More
CONTINUE READINGEkaya, Beyond Preservation
Preservation is second nature to a lot of people, especially us Indians. It’s engraved in the way the country remembers – through food, textiles, craftsmanship, rituals, and even art. It reveals itself through recipes passed down without measurement, heirlooms folded into cupboards for generations, rituals repeated instinctively, and crafts carried forward through the memory of Read More
CONTINUE READINGThe Memory Keepers ft. The House of Amrapali
Ever wondered why certain pieces remain so difficult to part with. Why does a grandmother’s bangle tucked away in a velvet pouch feel more valuable than something infinitely more expensive bought yesterday? Why do old jewels continue to exert such emotional force long after the people who wore them are gone? Perhaps because there are Read More
CONTINUE READINGGopi Vaid on Reimagining the Art of Marodi
Through a contemporary design language and a centuries-old craft form, Gopi Vaid offers a compelling case for revival through relevance. At the heart of her eponymous label is Marodi, once only reserved for India’s royalty. Today, the designer reimagines this highly intricate technique for discerning consumers possessing global tastes. The result is a thoughtful dialogue Read More
CONTINUE READINGHow JADE by Monica and Karishma is Redefining Indian Heirlooms
In an era of fast fashion, the definition of true luxury is shifting toward garments that carry soul, history, and lasting value. Marking this evolution, JADE by Monica & Karishma unveiled their Autumn/Winter 2026 Bridal Couture Collection, The Hands That Remember, in an exclusive runway preview in Mumbai. Timed with National Handloom Day, the collection Read More
CONTINUE READINGThe New Colour Code of Couture: The Hues That Defined ICW 2026
The first thing you notice on a couture runway isn’t always the embroidery or the silhouette. It’s the colour palette. At India Couture Week 2026, colour emerged as one of the season’s strongest storytelling devices, quietly setting the mood before a single detail came into focus. For the longest time, couture in India has been closely Read More
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